The Challenge
- Turn on campaigns on Google Ads
- Be profitable from the beggining
- Minimum ROAS up to 10
The Result
- We achieved over 100k€ turnover in less than a month and a half.
- We optimized campaigns with only 2 weeks of run time
- Aggressively scaled budget and achieved +13 ROAS
Revenue
0
€
Roas
0
¿How did we do it?
To help this client achieve his goals, we did it this way.
PHASE 1: GLOBAL ANALISIS AND FIRST IMPLEMENTATIONS
- We analyzed the brand to find out what was its maturity point in the market, since with this data the strategy must be adapted.
- We prepare the Google Ads account and all the corresponding tracking to be able to measure from the moment a user clicks on a Google ad until the purchase is completed on the website.
- We did keyword research to find out exactly where our ads should appear.
PHASE 2: ACTIVATION AND TESTING CAMPAIGNS
- We prepare the first campaigns, we add the keywords, we create extensions so that the ad covers more screen and the CTRs are higher, we generate the titles with perfect relevance between the keywords we are going to bid for, so our AD Strentgh will be maximum and it will be easier to appear in the first positions because our AD Rank will be higher.
- We review the campaigns on a daily basis during the first 2 weeks.
- We open new campaigns to reach a wider audience
PHASE 3: WE GENERATE QUALITATIVE DATA AND SCALE TO +100K€.
- Once we have analyzed the keywords that convert best, we add more keywords extracted from Search Terms and start scaling our budget.
- We add scarcity in titles and promote an attractive offer to our potential customers.
- We changed strategy to smart bidding and scaled aggressively on budget
CONCLUSION
✅Good initial approach
✅Knowledge of the market and the advertising platform
✅Patience to obtain qualitative data
✅Irresistible offer in the customer eyes